Marketing a dating site
So, I thought, maybe my swiping/liking/super liking/charming/favoriting experience will help some savvy and perhaps not-so-single marketers out there rethink the way they’re shaping their campaigns.
And if not, at least it will provide some entertainment. And on this battlefield, each online dating platform requires a different strategy.
In a sense, it’s kind of strange how many commonalities can be drawn between online dating and marketing.
Only the established dating sites with huge memberships are still managing to charge subscriptions and are relying on the free online dating sites to send them traffic for affiliate commissions.Then you also have The League, which boasts quality over quantity, while Bumble emphasizes the idea of women leading the charge.Note that the last two are currently only available to i OS users, which means that I’m restricted to my current three platforms (#Droid For Life).Don't rely on just one marketing method for success.There may be a variety of reasons why certain marketing method works, including a sites theme. I promoted the heck out of one of my sites using youtube to no avail.